Fulcrum Prospecting Engine

This is a static visual demo. The engine itself is a local command-line tool that calls paid and keyed APIs (Google Places, Companies House) and writes a private ledger, so it is not hosted live. Everything below is built from synthetic fixtures: the companies, reviews, scores and contacts are invented for the demo. No real prospect data is shown. The three mock-ups are exactly what the tool generates for an approved lead.

How it works

A two-stage gate keeps the list small and hot. The operator narrows at the gate; the build only happens for approved leads.

Discover & score

Sweep an area and sector for businesses, screen for a dated site plus signs they are still trying, mine reviews for intent, confirm tenure and the named director at Companies House, and rank on a composite score. Only reliably detectable signals feed the maths; everything uncertain becomes a flag, never a silent number.

Approve at the gate

The engine stops and produces a ranked shortlist with the reason each lead scored hot. A smaller, hotter list beats a big weak one. Nothing is built or contacted until the operator approves.

Build the pitch

For approved leads only: extract their real content, run a plain-English audit, render a recognisable mock-up of their own site, write a two-tier proposal, and draft an email that opens with the score reason. The operator reads, edits and sends every email themselves.

Sample shortlist

Stage 1 output. The "why it's hot" column is the product: a review quote or a competitor fact the operator can lead with. Figures below are synthetic.

Company	Area	Score	Why it's hot	Years	Rating	Weakness	Director
Pennine Brothers Building Ltd	Leeds	94.4	Review hint: "took us ages to find them, no website really, found them through a friend". 2 of 4 nearby rivals have strong sites. 14 yrs trading.	14	4.7 / 86	no HTTPS, not mobile, table layout	James Holroyd
Hargreaves & Sons Builders	Leeds	91.8	Review hint: "Wish they had a website, had to call to find out prices". 2 of 4 nearby rivals have strong sites. 22 yrs trading.	22	4.6 / 38	No website	Peter Hargreaves
Yorkshire Heating Solutions Ltd	Leeds	81.4	Review hint: "No online booking which is a pain, had to call". 1 of 2 nearby rivals have strong sites. 11 yrs trading.	11	4.5 / 47	not mobile, table layout, weak CTA	Mark Sutcliffe

Cheap and fast, biased wide. The operator reviews this list and approves the leads worth building before any mock-up or email is produced.

Sample mock-ups

Stage 2 output for the approved leads above. Built from each business's own reviews and details, so it is recognisably them and not a stock demo. An evolution of their site, not a teardown.

Pennine Brothers Building Ltd

Builders · Leeds · 14 yrs · 4.7 / 86

Currently: no HTTPS, no mobile viewport, table-based layout. The work is rated; the site is the bit customers push past.

94.4score View mock-up

Hargreaves & Sons Builders

Builders · Leeds · 22 yrs · 4.6 / 38

Currently: no website at all on the Google listing. Customers ring to find out prices.

91.8score View mock-up

Yorkshire Heating Solutions Ltd

Heating · Leeds · 11 yrs · 4.5 / 47

Currently: not mobile, table-based layout, weak call to action. No online booking.

81.4score View mock-up

Sample email draft

The opener is the score reason: a real review quote plus a concrete gap. Short, human, signed by the operator, and only ever a draft. The tool never sends.

To: James Holroyd · 0113 555 0101

Subject: James, a quick thought on Pennine Brothers Building Ltd's website

Hi James, I was reading through Pennine Brothers Building Ltd's Google reviews and one line stuck with me: "Brilliant work on our extension. Honestly took us ages to find them, no website really, found them through a friend in the end."People clearly rate the work. What I noticed is the bit they had to push past to get it, and that is exactly the part I think I can fix. To be specific: your site is served over plain http, not https, and it is not built to fit a phone screen. Small things on the surface, but they are the difference between someone who has already found you calling, or tapping the next firm instead. Rather than just tell you, I built a quick mock-up of how it could look, using your own reviews and details so it is recognisably you and not a stock demo. A few quick wins I would start with:

Make it secure (https) so browsers stop flagging it as 'Not secure'
Make it work properly on a phone, where most people find you
Get you looking sharper than the nearby firms, not a step behind them

If it is worth a closer look, just reply and we will grab ten minutes. No pitch and no obligation. Best, Aaron Fulcrum

Plain and link-light for deliverability. The operator finds the best contact route, makes the opener sound like them, and sends it from their own address.